First look on Wix

I found a template that is made for sport and a podcast, so chose this template as it has a nice layout that I can adapt to suit my documentary.
I have entered the talent's name so far, however I want to create a name for the documentary that is alike the ones I studied in my generic research, such as "Bats, balls and Bradford girls", the use of a rule of 3 makes it more memorable for the audience.
I would like to create a colour palette to use across both the documentary and online platform and create a house style.

Statement of intent: first draft

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)

Product 1

My documentary is based around show-jumping, a sport that is not typically shown online and on television. The aim of this documentary is that it will intrigue the audience by using a sport that they will be less used to, as compared to football for example.

In terms of language, I intend to use a wide range of shot types across the 3 minute opening, across various locations such as the stable yard, tack room and surrounding countryside in order to be engaging for the audience, and reveal a sense of realism to the daily life of the talent, Harry Bateman. The use of shot types will be useful in terms of allowing the audience to feel involved and as a result, from audience research, the audience is then more likely to involve themselves online or discuss with others. There may be an opportunity for intertextuality within the documentary with texts such as books and films, however I think this may be more suited to the website (product 2).

BBC3, the brief of production that the documentary ad online has to fill, as a public service broadcaster has to fill the values of ‘educating, informing and entertaining’. By covering a topic that is not widely focused on, it leaves a perfect opportunity to emulate these values both online and within the opening by teaching them something new as well as being engaging.

The targeted audience of middle to upmarket and socially conscious 16-25 year olds are widely involved with the watching of documentaries, and appear from my own research to be more likely to be involved than any other age group. This can be used as an advantage and so through the use of hashtags and links to online this age group will be more likely to engage with media convergence I hope to convey.

The main aim of representation and the preferred viewing is that the audience will enjoy learning about show-jumping as a sport as well as the behind the scenes, hardworking ethic the talent, Harry Bateman possesses. The show will reveal real life issues, such as balancing social life and sport, as well as problems such as injuries that can be sustained along the way.

Product 2

The website is a great way to engage the audience further and offer other forms such as added clips and audio. The website also offers a great opportunity for intertextual references, such as books and films that the talent recommends or has viewed himself. A continual colour palette will be used across the two forms, to create a form of house style. My idea for books is to use Tim Stockdale and Nick Skelton, sporting icons, as well as films such as Black Beauty that most of this age group will be aware of.

Social media such as Instagram and twitter will be used on the website perhaps as a side bar to allow connection between media formats, this could be such as the talent’s accounts so that they can engage personally with them.  The use of this may also encourage publicity if the documentary is tagged or shared between the audiences. The age group of 16-25 are engaged online, and so this is a perfect opportunity to create media presence.

The positive representation will continue to be used across the website, and offer a Q&A (as suggested by audience research) for the talent to answer, and so allow greater understanding by the audience to this unique sport and lifestyle.

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)

Convergence will be used by hashtags and links both online and within the 3 minute opening of the documentary, which allows the audience to actively engage by their own choice should they feel interested and engaged to do so. The documentary may reference their online platforms (Instagram, twitter) and website additional content such as behind the scenes or daily routine of the talent, that the audience may be entertained, continuing to fulfil the remit of the public service broadcaster BBC.

Planning: First ideas

Although brief, I have laid a small plan to my opening of the documentary. I am no artist but wanted to just create somewhat of an idea to what I hope the shot to turn out like!

Generic Research: Language and digital convergence

How do media producers use language to communicate meaning?
Within the documentaries I have studied, there are many key features and conventions that are important to emulate within my own.
The interesting use of shot types within generic research 2, "The Bad Guy" documentary were used to anchor the main talent as a confident and successful man, and in a way that the audience (in the preferred reading - Stuart Hall) would be willing him to win in the final competition the talent was training for. The variation of shot types ranged from close ups of facial features, which were usually a direct mode of address, connoting his own confidence, as well as wide and medium of training beforehand. 
The use of interviews and voxpops used within the documentaries, such as generic research 1, create a sense of realism to the audience that is essential to engage them.
Most of my studied documentaries used an observational format (Ben Nichols' 6 forms of documentary) to allow the shots of the talent to create their own message, and preferably in the way intended to the audience.
How do media producers use digital convergence to link their products?
BBC3 holds clear brand identity within its colour palette across online, the documentary itself and BBC iplayer. The website also had a clear house style for the active audiences who use it regularly.
In generic research 2 it offered videos online of further behind the scenes and training, which would be something that I would be wanting to use myself, as it allows further engagement by the audience should they wish to. 
BBC3 had clear links to BBC iPlayer, in order to fulfil their remit of entertaining, educating and informing. 
The documentary pages also had links to other similar texts/documentaries, to engage the audience further.

Generic Research: Website Research 3

Generic research 3 from Jade Gemmill
Upon reflection of all 3 online websites to accompany their documentaries, I could clearly see that BBC3 lacked intertextuality and Easter eggs as a whole.
However, their brand identity and convergence appeared strong, and something to idolise when it comes to my own website.
From using 3 BBC3 documentaries it has given me clear ideas as well as ways to improve on their presentation. I would wish to create more intertextuality and links between the website and the documentary itself. These would be such as:
- Competitions
-Audio/audio visual (As seen on website research 2)
- Availability for audience interaction with the talent themselves
This may therefore fulfil the remit of BBC better in terms of entertainment, that the audience will be engaged if they wish to look further into the documentary online. 

Generic Research: Website Research 2

Generic research 2 from Jade Gemmill

Generic Research: Website Research 1

Generic research 1 from Jade Gemmill

Analysis of website - non documentary related

Interview with Laura Renwick - Viovet

https://www.viovet.co.uk/blog/p2318-Interview-with-Laura-Renwick

I wanted to find an equestrian based interview for guidance for my website, and to give ideas for what to include. This interview with international showjumper Laura Renwick offers me plenty of ideas to emulate, and use for my own website.
The writer uses a detailed introduction on the success of Laura, and her connection to the business Viovet, that sponsor her.
What interested me was the questions they asked her, relating to goals, favourite shows, her horses and many more. This could offer an audience interaction within the website for my sport documentary, encouraging the audience to answer with questions they would like to ask for Harry Bateman.
The website also featured many different images and shot types that the audience can view, and see what goes on behind the scenes as well as at shows Laura had competed at.
However, there are a few aspects I would add to my website to fulfil its BBC remit 'to inform, educate and entertain':
I would want to add on interactive features, such as signing up to a competition for an opportunity to meet Harry and his horses, or to watch at Horse of the year show, one of the most well known British competitions.
I would also like to do a daily routine on the website, perhaps as a box along with audio or audio-visual to show what goes on in a daily routine.

Interview with Laura Renwick

15 June 2016
Posted by Hannah in Pet Discussion

Laura Renwick needs no introduction; she is the highest ranked GBR lady rider in the World FEI show jumping rankings and has amassed a number of championship wins.

With a 40-strong yard of competition horses, youngsters and broodmares, it is essential that Laura has all the resources she needs to keep her top class horses in peak condition. For over a year now, Laura has relied on VioVet for all her important supplies, from wormers and supplements, to yard kit and even medication when needed. With the LGCT at Cannes now behind her, VioVet caught up with Laura to find out a bit more about her amazing career…

If you hadn't got into horse riding, what job would you have done?

I actually tried quite a few careers before I finally got serious about show jumping, including being an air hostess! My other dream job was to be a professional tennis player, although I don’t really get to play it very often.

Have you ever tried any other equine sports?

I did when I was younger but not since being an adult. I wouldn’t dream of jumping the cross country fences the event riders jump – they are huge and uncompromising! At least show jumps fall down!

Which horse, past or present, would you have most liked to ride on?

Based upon the horses I think would suit me and that I’d most enjoy riding, I’d have to say ‘Fit for Fun’ ridden by Luciana Deniz, or ‘Hickstead’ ridden by Eric Lamaze.

Which is your favourite show?

I love Madrid as it is very traditional and the atmosphere there is incredible. It’s a very special occasion because of the huge public support and the footing is always excellent.

What is the best piece of advice you’ve ever been given?

‘Never give up’ or to put it another way ‘if at first you don’t succeed, try and try again’. My Nan always told me that and it has stuck; I think it is so useful in all areas of your life, not just when it comes to horses.

What is your top tip for jumping a clear round?

If only I knew I would have clear rounds all the time! Sometimes you do everything right and you still have a fence down!