Website final look

 Home - First page

Upon entering the website, a pop up will appear, encouraging the audience to ask any questions they may have after watching the documentary or questions regarding equestrianism in general.

 

The website has kept to the house style and colour palette of BBC3 as indicated by the brief, and has a clear format for navigation and access to social media such as Twitter and Instagram via the social bar. 

The What It Takes website and documentary is introduced to the audience, displaying the call to action, encouraging the reader to become involved in sport by shining a light on unique and underrepresented sports.

In this section I laid out my documentary, its description and scheduled times similar to BBC productions I studied in my generic research. Furthermore, I also highlighted the ease of access to BBC iPlayer for the audience to access other shows via the service.

Easter egg -

I have two clips made for questions answered by Harry himself, and includes many shots that were not in the documentary of the stable yard at his home in Essex, as well as competition footage. 

The sporting excellence logo is an Easter egg, and if the audience choose to click on it, it will reveal that they have won an autobiography by Olympian Nick Skelton.

Following on from the clips section, What It Takes offers the opportunity to enter a competition via social media, to win a riding lesson with Harry. 16-25 year olds utilise social media considerably more than any other age group, and so this is the perfect opportunity to engage with them, and encourage them to send in images of them doing a sport, using the tag #WhatItTakes to gain their attention. This also offers the audience an opportunity to 'speak back' to the documentary, as highlighted by theorist Clay Shirky. Audiences are no longer passive and want to engage online, and so this will distribute the show across many platforms.

The blog posts allow audiences to engage and learn further about showjumping, following in the life of Harry Bateman. It covers many topics such as sacrifices, a day in the life, as well as competition results. This reflects and fulfils the BBC remit to "educate, entertain and inform" as the audience continues to learn and be engaged further by what the website has to offer. 

The Twitter account for What It Takes features, demonstrating convergence between the platforms and the ease of access to make contact with the show and others who have watched the documentary to discuss.

Here I had a slideshow of 3 different sections to the website. 

1. Leads to the second page of the NEA 'documentary' page.

2. Leads to the blog section. The audience can interact with other news displayed about Harry and his latest news, and most importantly keep up to date.

3. Allows audiences to get involved with horse-related businesses such as the British Horse Society.

The subscription box allows audiences to have emails sent to them with the latest news/updates. They can also access the What It Takes Twitter, Instagram and Vimeo accounts, giving ease of access and so encouraging them to take a look.

Documentary - Second page

I have placed an Easter egg again within the documentary page. To the top right there is another Sporting Excellence logo, which is linked to the pop up.

The documentary is placed along with the extra audio-visual clips, alongside the BBC iPlayer logo, anchoring its availability to the service and the BBC3 production. 

I placed a list of the participants within the documentary. I used another sportsperson (also a friend of Harry) as well as an experienced trainer to give a sense of credibility towards the documentary, and that the opinions displayed can be trusted. Stuart Hall is useful to consider here, as with the website and documentary using trustworthy people, it will encourage the preferred positive reading of the audience.

I also used the 'try something new' box to anchor the available sources for audiences to get involved not only through sport, but reading and watching media.

I displayed the available sources of information to the audience. Some may wish to get involved, but not know necessarily 'how', and so I wanted to provide linked logos between websites of Sport England, British Showjumping and The British Horse Society to make them easier to access, and with an active 16-25 audience they are far more likely to utilise online formats and digital convergence.