Audience patterns

From this audience survey made in 2014 (http://s3.amazonaws.com/assets.hotdocs.ca/doc/Hot_Docs_Learning_from_Documentary_Audiences.PDF ) it offers plenty of results that are useful to think about when making a documentary. What was reassuring was how 95% of the audience watch documentaries at home, therefore this is great for BBC3 as a television service.

"Frequent documentary viewers are also greater consumers of digital publications. Sixty-four per cent of respondents who indicated they watch documentaries at least twice per month also said they read a book or magazine online or on a tablet, as compared to only 35 per cent of those who said they rarely watch documentaries (once per year)." 
This result mentions how 64% of the audience that watched documentaries also read online, which then relates to how the brief is for the audience to feel engaged and wish to learn more online after the documentary or wish to visit the website.
There is not abundant information for audience interaction with documentaries, however this research project has given a small amount of insight to that I will need to have the audience engaged from the beginning to guarantee their interaction (like the 64%) on online websites as well as my own.