Audience research: Audience behaviour

I have viewed a few websites to gather ideas on the use of documentaries by the 16-25 age group for my 3 minute opening of a documentary.
Source 1:  https://www.magellantv.com/articles/survey-of-americans-documentary-watching-habits-might-surprise-you
70% of the interviewed audience reported that they learned something new during the documentary that they later shared to people around them, and 44% interacted further with the information they learned, such as taking further research and involving themselves with the information, such as taking part.
From data collected about millennials, 57% stated that they were inspired to change their lifestyle, far more than non-millennials at 40%. Millennials appear to be more willing to accept messages from documentaries compared to other audience types.
From this information, I can view that with the correct approach to my documentary, I can engage the audience and influence them to become active, and visit the website or wish to become involved. This also will help the success of the convergence between my two forms of media, which is an important aspect of the brief. From the beginning of the documentary, it needs to be engaging and interesting in order to fulfil the information given above about audiences, as the 44% with further interaction is what I would wish to engage or make larger on percentage.

Source 2:https://www.theguardian.com/film/2011/oct/06/documentaries-puma-creative-impact-award
This article by the Guardian suggests how film and cinema has a far greater impact on society compared to documentaries, even though film presents a distorted/fake reality. Film has become an ever-popular feature of everyone's lives, however may prevent the real facts reaching them like what documentaries present, but they are less likely to be watching these.
Film has become a commercial vehicle to promote brands, from cars to chewing gum, and so are much more than what narrative they present for the audience to consume. Documentaries are designed to present an idea, an issue, or information, that is real and accepted compared to a false reality of a film, and so carry greater perspective and importance compared. However, the population is far more likely to pass on a documentary that they can learn information from.
This reinforces how my documentary must be engaging from the start, as the audience is far more likely to switch off a documentary a few minutes in compared to a film. It must be ensured that facts are given in an interesting and engaging way, that will encourage a passive audience to become active.
Source 3: https://www.cbsnews.com/news/the-golden-age-of-documentary-filmmaking/
Dan Cogan describes the current time of documentary producing as "the golden age", with consumption of non fiction film being on the rise. Documentaries are now earning more, costing more and being shown in mainstream theatres, so engaging greater attention from audiences. Netflix is congratulated for it suggesting what audiences may also be interested in, and so the audiences being influences by their own viewing history on a documentary to watch that they will certainly be interested in. 
Although the revenue between film and documentary is certainly still large, with the top scripted film, Star Wars: The Force Awakens earning $802 million more than Fahrenheit 9/11, being top documentary of the year.
The visible audience preference of film is clear, however documentaries are becoming increasingly popular and feature more on streaming services and in TV schedules. This again highlights the importance to engage my audience aged 16-25 on both social media, through the website and the documentary itself in order to be successful.